Food Connects Raises Over $10,000 to Expand Local Food Markets

 Food Connects successfully completed our “Growing Local Food Markets in the Monadnock Region” campaign. This campaign, run through the Local Crowd Monadnock, focused on improving the Food Connects Food Hub’s internal infrastructure to expand market access for their local farmers and food producers.

Thanks to the generosity of over 70 different individuals, Food Connects raised $10,850 by April 18. Additionally, community shoppers at the Monadnock Food Co-op and Hannah Grimes Marketplace supported this campaign through sales promotions and customer round-ups. “We are incredibly humbled and grateful for the generosity of our community,” says Richard Berkfield, Executive Director. “We continue to see an outpouring of support for our local food economy and we want to thank all of our community supporters and partners for their commitment to local food during this time.”

The funds raised through this campaign go towards Food Connects’ food safety program and delivery infrastructure. As Food Connects grows and improves its internal systems it can access larger wholesale markets, allowing the 70+ local food producers they work with to sell their products on a larger scale, supporting individual business growth goals and creating a more resilient local food economy.

“Picadilly Farm works with Food Connects to extend our farm sales to regional buyers throughout Windham and Cheshire Counties,” says Jenny Wooster, co-owner of Picadilly Farm. “Their work is great for connecting farms and local producers with local schools, local institutions, and local stores. We're lucky to have Food Connects as part of the food security network here.” 

Connecting farmers and local food producers to wholesale customers is no small feat. The Food Hub team is working hard to manage the growing demand for local food and saw a record sales week in early April—normally one of the slowest months of the year. The internal infrastructure of Food Connects’ systems is critical to supporting successful market growth. To improve systems, the team implemented an Integrated Pest Management Program and purchased warehouse storage shelving, color-coded transport boxes, allergen and warehouse cleaning supplies, and SKU guns, with more equipment to be purchased with the successful completion of the campaign.

“The funds from this campaign will have a major impact on our day-to-day operations,” says McKenna Hayes, Food Hub Operations Manager. “We will gain operational efficiencies, purchase the required equipment, and formally integrate food safety procedures and record-keeping into our distribution systems.”

The entire Food Connects team would like to thank the community for their support of local food during these trying times. If you would like to learn more about how you can help improve the local food economy or volunteer opportunities, please contact info@foodconnects.org.

Food Connects Closes in on $10,000

Food Connects is now over 75% of the way to its crowdfunding goal of $10,000 for ourr “Growing Local Food Markets in the Monadnock Region” campaign. This campaign, run through the Local Crowd Monadnock, aims to increase market access for local farmers and food producers.

Thanks to the generosity of over 50 donors, Food Connects raised $7,741 as of March 31. These funds will go towards implementing the first steps in Food Connects newly optimized food safety plan—covering the cost of the food safety certification and audit, the monthly fees for the Integrated Pest Management Program, staff training, and necessary cleaning and transportation supplies.

A large portion of these funds was raised through the Monadnock Food Co-op’s Round It Up program for March. Co-op customers had the opportunity to round up their change at the register for this campaign, resulting in $4,341.19. “We are so grateful for the incredible generosity of the community at the Monadnock Food Co-op,” says Richard Berkfield, Food Connects’ Executive Director. “These funds will help Food Connects develop the necessary infrastructure needed to sell to larger wholesale customers.”

The outbreak of COVID-19 has heightened the need for and awareness of supporting the local food economy. “Now, more than ever, it is important to strengthen our local food businesses,” says Berkfield. “Many food producers are seeing a loss of sales due to college and restaurant closures. Our campaign focuses on developing current and new markets to ensure that there is a broad and diverse set of customers always available to purchase local food. Resilient local food economies can weather the storm.”

Despite the COVID-19 outbreak, Food Connects is continuing on with its local food delivery. “The last three weeks we’ve seen a 50-80% increase in our local food sales,” says Alex McCullough, Food Hub Manager. “We are delivering food to local co-ops and markets, hospitals, school meal programs, and buying clubs in record numbers. This diverse group of customers is allowing us to continue supporting farmers and finding outlets for their food.”

A matching challenge is now in place. The Monadnock Food Co-op will match each donation to the Food Connects crowdfunding campaign dollar for dollar up to $500.  Food Connects needs to raise $2,259 by April 18.