Food Connects Raises Over $10,000 to Expand Local Food Markets

 Food Connects successfully completed our “Growing Local Food Markets in the Monadnock Region” campaign. This campaign, run through the Local Crowd Monadnock, focused on improving the Food Connects Food Hub’s internal infrastructure to expand market access for their local farmers and food producers.

Thanks to the generosity of over 70 different individuals, Food Connects raised $10,850 by April 18. Additionally, community shoppers at the Monadnock Food Co-op and Hannah Grimes Marketplace supported this campaign through sales promotions and customer round-ups. “We are incredibly humbled and grateful for the generosity of our community,” says Richard Berkfield, Executive Director. “We continue to see an outpouring of support for our local food economy and we want to thank all of our community supporters and partners for their commitment to local food during this time.”

The funds raised through this campaign go towards Food Connects’ food safety program and delivery infrastructure. As Food Connects grows and improves its internal systems it can access larger wholesale markets, allowing the 70+ local food producers they work with to sell their products on a larger scale, supporting individual business growth goals and creating a more resilient local food economy.

“Picadilly Farm works with Food Connects to extend our farm sales to regional buyers throughout Windham and Cheshire Counties,” says Jenny Wooster, co-owner of Picadilly Farm. “Their work is great for connecting farms and local producers with local schools, local institutions, and local stores. We're lucky to have Food Connects as part of the food security network here.” 

Connecting farmers and local food producers to wholesale customers is no small feat. The Food Hub team is working hard to manage the growing demand for local food and saw a record sales week in early April—normally one of the slowest months of the year. The internal infrastructure of Food Connects’ systems is critical to supporting successful market growth. To improve systems, the team implemented an Integrated Pest Management Program and purchased warehouse storage shelving, color-coded transport boxes, allergen and warehouse cleaning supplies, and SKU guns, with more equipment to be purchased with the successful completion of the campaign.

“The funds from this campaign will have a major impact on our day-to-day operations,” says McKenna Hayes, Food Hub Operations Manager. “We will gain operational efficiencies, purchase the required equipment, and formally integrate food safety procedures and record-keeping into our distribution systems.”

The entire Food Connects team would like to thank the community for their support of local food during these trying times. If you would like to learn more about how you can help improve the local food economy or volunteer opportunities, please contact info@foodconnects.org.

Growing Local Food Markets with Food Connects

We are excited to announce the launch of our “Growing Local Food Markets in the Monadnock Region” crowdfunding campaign, through The Local Crowd Monadnock, this March. The goal of this online campaign is to raise $10,000 to go towards building Food Connects’ infrastructure and capacity to sell to larger, wholesale customers.

We partner with local farmers and food producers throughout the Monadnock Region to deliver their bounty to schools, grocery stores, hospitals, restaurants, and other businesses. Our work creates a vibrant food economy with a vision to make local food accessible to all community members. And to achieve this goal, food producers need access to larger markets, allowing them to scale up production and increase their revenue.

But it’s not as simple as selling to larger customers. “Many large-scale, wholesale customers in the community can only purchase from a limited number of approved vendors,” says McKenna Hayes, Food Connects Food Hub Operations Manager. “It is difficult, if not impossible, to become an approved vendor for small-scale, family-owned operations.”

“One of the neat things about dealing with Food Connects is having a single point of contact for the farmers,” says Troy Bellot, Executive Chef at Keene State College. “They’re a single point of ordering and have one portal to order, making things so much easier.”

“The restrictions to growing my business is the access to the marketplaces,” says Linda Rubin, owner of Frisky Cow Gelato. “I can’t get into larger markets as a little guy. I need a distributor that not only will work with me but has that third-party certification so it is easy for stores to bring in, not just my products, but lots of local Vermont and New Hampshire products.

With the Growing Local Food Markets in the Monadnock Region campaign, Food Connects will become an approved vendor for larger customers, allowing schools, grocery stores, hospitals, and restaurants to easily purchase from over 70 local farms and producers that sell through Food Connects.

Funds from this campaign will go towards portable hand washing stations, shelving and storage, staff training, and a third-party food safety certification and audit. As an approved vendor, we can distribute local products to larger customers—meaning local food is consumed by more community members across the region.

“Third-party food certifications are important to us for traceability of our food,” says Bellot. “That’s what it all boils down to. Knowing exactly where every cucumber, every tomato, every piece of fish we order—where that came from, the farmer who picked it, the boat that brought it in, everybody who handled it. The traceability of food is key to accountability and safety.”

“This money will have a major impact on our day-to-day operations,” says Hayes. “We will gain operational efficiencies, purchase required equipment, and formally integrate food safety procedures and record-keeping into our distribution systems. But, more importantly, this funding will enable us to overcome the barriers farmers and producers face when entering larger wholesale markets, and ultimately, grow our local food economy.”

Find more information at  http://bit.ly/3aKEate. We will also offer a Happy Hour Hangout at Machina Arts Artbar in Keene on Thursday, March 26 for community members to learn more about this crowdfunding campaign.