Growing Markets for Local Dairy

We all know that farming isn’t easy and COVID-19 hasn’t made it any easier—particularly for dairy farmers. 

In January of 2020, the VT Agency of Agriculture announced that the state lost 48 dairy farms in 2019. And those that have survived faced the demand for milk plummeting in the early parts of the shutdown, forcing them to dump milk.

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“Cows produce milk every single day,” says Leigh Harding, National Account Manager at Jasper Hill Farm, a world leader in artisan cheesemaking based in Greensboro, VT. “And many dairy farms only have one option: to sell their fluid milk directly to the low-paying open market, where the fluid milk price fluctuates drastically daily and is out of their control. It is almost impossible to be a small, independent dairy farmer, selling high-quality fluid milk, and to make a profitable living for yourself and family.”

One way for farmers to avoid dumping milk is to create “value-added products”—cheese, pudding, yogurt, ice cream, etc. Cheese stores longer than liquid milk so can be a good alternative way for farmers to earn back some income. But the cheese industry isn’t safe either—the shutdown of restaurants and schools effectively dried up their markets.

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“An integral part of our mission at Jasper Hill Farm is to offer an alternative option,” says Leigh. “We purchase milk from within our local radius at a substantially higher price all year round, taking this milk and turning into superior, award-winning cheese. Every piece of cheese purchased and consumed contributes to that option for family farmers—it is powerful! This commitment to quality incentivizes farmers to participate in sustainable practices that promote herd health and land preservation. The more sustainable livelihood for the farmers means that families can continue to make a living wage, they then spend money locally to boost economic viability, children stay in the area to continue the legacy and raise families who go to school locally and so on and so on.  It is a beautiful (and delicious) circle!”

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Part of the Food Connects mission is to support and fortify Thriving Farms. While we have not yet begun to sell fluid milk, there is one thing we do sell a lot of—cheese. In mid-2020 we released our Food Connects Cheese Catalog as a way to help promote and grow the dairy industry in the state. The catalog features 7 Vermont cheese producers, small and large, and over 50 different types of cheeses.

“Food Connects has been able to bring locally-made cheeses to a variety of customers who weren’t being served by traditional distributors, including small farm stands and our regional food hub partners,” said Food Hub Sales Associate Beth Lewand. “Our customers’ appetite is certainly strong for delicious, hand-crafted cheeses, and we’ve delivered nearly $34k worth of cheese since launching the catalog in August and $72.1k overall in 2020, $30k of which was from Grafton Village Cheese, here in Brattleboro, VT.”