Picadilly Farm

Producer Spotlight: Picadilly Farm


If you haven’t already, we recommend visiting Picadilly Farm in Winchester, NH. Owned and operated by Bruce and Jenny Wooster, Picadilly Farm is nestled among the fields and hills of southwestern New Hampshire, right along the Vermont and Massachusetts borders. For the past 14 years, the farm has grown certified organic produce for the region.

Known for their delicious produce, Picadilly boasts a CSA following of over 1,000 households. The land was a dairy farm for several generations and the farmers who lived here before the Woosters moved next door when they retired. “They come over and get a Picadilly Farm share with us—it's been a rich relationship!” says Jenny. Community connections are important for local farms to thrive and Picadilly is no exception. The Farm Fund through the Monadnock Food Co-op and Cheshire County Conservation District awarded Picadilly Farm a grant to add a 25-foot long storage space that accommodates another 18,000 – 20,000 pounds of root crops due to

“We are a big-little farm—big enough to hire a sizeable seasonal crew and have fleet of trucks and tractors, but too small to supply the grocery chains,” says Jenny. “We rely on a diversity of crops, rather than specializing in a handful. We've tried out a range of agricultural ventures, from laying hens, to turkeys, to winter greens. These days, Bruce is dabbling in growing popcorn commercially—we'll see! "Picadilly Popcorn" has a nice ring to it.”


Staying small allows them to focus on local customers. “Locally is the only way we want to sell. Our work is as much about relationships as it is about the products we offer. Locally oriented customers are at the heart of the success and sustainability of our farm.” Picadilly Farm not only sells produce through Food Connects, but buys it as well. “It's super convenient to work with Food Connects as both a grower, and as a buyer for our small farm stand. Growing for a local market means weaving together lots and lots of relationships, and often it means filling lots and lots of small orders. Consolidation through Food Connects is an obvious win, as we can reach more buyers in our region.”

With so many products it might be hard to choose a favorite. Jenny is a fan of growing, harvesting, selling, and eating the orange crops—cantaloupes, sweet potatoes, and fall carrots top her list. So what are you waiting for? Try out some of this great, local produce today!