Big Picture Beef

Food Connects Brings Regional Food to MA Schools

Food Connects, a non-profit Food Hub in Brattleboro, VT, is excited to share its newest partnerships with schools across the Pioneer Valley of Massachusetts.

Food Connects is a catalyst for food systems change—centering food consumption, education, and distribution around community-based food systems. The organization delivers source-identified foods to schools throughout the Connecticut River Valley. With a strong foothold in Vermont and New Hampshire, Food Connects has looked towards Massachusetts for ways to provide more value to school nutrition programs through regionally-grown and made foods.

And Massachusetts schools are literally eating it up! In the 2021-2022 school year alone, Food Connects has delivered more than $30,000 in regional products to Massachusetts schools. From beef, pork, and chicken to granola, yogurt, and gelato—the variety of regionally grown and made foods now on students’ plates is tremendous. 

Both public and private schools throughout Massachusetts are shifting to regionally sourced food. Food Connects is thrilled to see the diversity of locations and types of schools—ensuring that all students have access to the same great food.

Private Schools

Northfield Mount Hermon (NMH) is a private boarding school and one of the leaders in the local food movement. When D.L. Moody founded the girls’ and boys’ schools, the schools’ farms were at their core, feeding the student body. And though the farm isn’t the only source of food for the school, it is still a core part of its culture and heritage. 

On Friday, May 6th, 2022, NMH hosted its first Food Systems Teach-In since the start of the COVID-19 pandemic. This was a day when the high school curriculum centered on food and food systems. And the classrooms weren’t the only thing full of food systems thinking—the dining hall menu for the day centered on regionally sourced foods.

Food Connects offered many regional products from regional producers, including:

Tom Brewton, Food Connects Institutional Sales Associate, tabled at the event during lunch hours and was able to share with students and faculty about the regional products featured on the menu. Laura Carbonneau, Food Connects Marketing and Outreach Manager and NMH alumnae, joined students in the classroom, speaking about the Farm Bill, climate resiliency, food, and food systems. The response from students in the dining hall and the classroom was enthusiastic and engaged—lots of “yums.”

Deerfield Academy (DA), located in Deerfield, MA, is another boarding school for high school students in the Pioneer Valley. DA is proud to boast a Farm Team, a group of students who help out at two local farms with harvesting and garlic preparation projects. Working with DA for the first time this school year, Food Connects has delivered various products, including strip loins from Big Picture Beef and burger patties from Robie Farm.

Eaglebrook School is a 6th through 9th grade all-boys boarding and day school also located in Deerfield, MA. This year alone, the school has purchased 3,672 pounds of ground beef from both Big Picture Beef and Boyden Beef.

Public Schools

Food Connects has a history of working with public schools throughout Vermont and New Hampshire, providing high-quality, regionally-sourced foods. The Food Connects team takes pride in extending those same products and services to public schools throughout Massachusetts’s Pioneer Valley.

Greta Shwachman, Food Service Director for Greenfield Public Schools (GPS), is passionate about integrating local products into her menus. This is no surprise, as she was previously the Farm to School Program Coordinator for the Chicopee Public Schools. Her passion for Farm to School has made adding regionally sourced foods to her menu seamless. 

“Institutions like K-12 schools hold a lot of purchasing power,” says Greta. “I prioritize buying regionally-sourced foods to ensure that this power is used to support the local food economy. I enjoy the opportunity to meet farmers and producers, and help local food businesses grow and scale to have more success in the institutional market.”

Food Connects has supplied the GPS, which consists of 6 different schools, with ground beef from Big Picture Beef, bulk yogurt from Narragansett Creamery, and granola from True North Granola Company. And not just food but also promotional marketing materials, so students can connect with their food and the farmers.

“I believe that students should know where their food comes from,” says Greta. “And I enjoy working with Food Connects because they understand the importance of putting a face and a name with a product. I have appreciated the signage they have sent us, which includes background on the producer, and even the number of miles the product traveled to reach our cafeterias.”

Earlier this year, Tom met with Michael Onorato, Food Service Director of the Pioneer Valley Regional School District (PVRSD). Coincidentally, Michael was already familiar with Food Connects—he was previously the Food Service Director for Conval Regional School District, another school district Food Connects serves. To date, Food Connects has supplied the PVRSD with various products, including apples, potatoes, carrots, and eggs. 

Food Connects is also working with Massachusetts Farm to School, whose mission is to “strengthen local farms and fisheries and promote healthy communities by increasing local food purchasing and education at schools.” The organization, aligned with both the Vermont and New Hampshire Farm to School programs, serves as a vital lifeline for Massachusetts schools to access support, curriculum, and other resources to develop Farm to School programming.

Food Connects will participate in the Local Food Networking Session on Thursday, June 16, from 3:00 to 4:30 PM in Greenfield at the John Olver Transit Center. This event will be a spring get-together for K-12 school nutrition professionals in Franklin County. The event will include vendor displays, sampling, presentations, and discussions. And while the focus will be on local food procurement, there will be discussions on other topics. The event is being co-organized by the Partnership for Youth at FRCOG (Franklin Regional Council of Governments), Greenfield Public Schools, and Western Mass Food Processing Center at the Franklin County Community Development Corporation. If you are a school nutrition professional and want to learn more, you can register for the event today. 

If you are a food service director, work in a school, and would like to integrate more local foods into your menus, Food Connects would love to support you! At this time, their customer routes go from Brattleboro, VT, down I-91 as far south as Northampton, MA. Know that our routes are quickly expanding so we would be happy to hear from you even if you don’t fall within our existing geographic reach in MA. Please reach out to their sales team at sales@foodconnects.org.

Food Connects Favorites: Big Picture Beef

Food Connects works with so many amazing producers, offering such a wide variety of great products, it is sometimes hard to pick out something new to try. So we are introducing Food Connects Favorites—a blog to highlight some of our staff’s favorite products.

Kate’s Favorite: Big Picture Beef

Grass-fed Ground Beef

Grilling season is finally here! And if you are a fan of juicy burgers and tender steaks, we have the perfect products for you. Big Picture Beef out of Hardwick, MA, provides us with locally raised, grass-fed beef from healthy, and happy animals.

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I love Big Picture Beef’s grass-fed ground beef because it’s both affordable and sustainably raised. The company, which sources grass-fed beef from small farms around the northeast, is committed to rotational grazing practices and animal wellbeing. The majority of this product currently comes from farms in Massachusetts, but cows are processed here is Vermont. Big Picture Beef seeks to expand market opportunities for northeast farms, while maintaining a commitment to ethical production. This is a product I can get behind and the flavor is great!

Photo from: https://www.facebook.com/2089706387709690/photos/a.2137230266290635/2280017538678573/?type=3&theater

Photo from: https://www.facebook.com/2089706387709690/photos/a.2137230266290635/2280017538678573/?type=3&theater

Because Big Picture Beef is a large-scale beef producer in the Northeast, our local schools are able to afford this product. For the most part, Big Picture Beef is able to maintain a bulk price of just under $5.00 per pound, which is an incredible opportunity for our schools. You can find this grass-fed beef in burgers, stews and sauces in the Bellows Falls and Chester schools.

I personally use this ground beef in chilis and pasta sauces throughout the winter. In the summer, it makes a great burger! Knowing that my beef is coming from a local farmer who cares about the health and happiness of their animals is a win in my book.

So, fire up that grill and try out Big Picture Beef’s meats today!